Why Google Ads Do Not Work All the Time

by Devanshu Mehta

The screenwriter “John August”:http://johnaugust.com/archives/2006/why-i-dont-have-google-ads-part-432 has a great little example of why “Google’s Adsense”:http://www.google.com/adsense is not the solution for all seasons. Anyone referencing his “article on the use of air ducts/vents in films as a poor plot device”:http://johnaugust.com/archives/2006/air-vents-are-for-air on their blog/site, finds ads that try to sell you air vents or ducts. Which are completely besides the point of the article- nobody reading an article about good screenwriting is going to suddenly say to themselves “Wait a second. Reading about that scene from Die Hard reminds me- I’m supposed to buy Air Vent shafts!”

You can see an example of this in “the article I wrote about August’s post”:http://www.widescreenglory.com/2006/04/26/the-screenwriter%e2%80%99s-vow-of-air-vent-chastity/. Sad. Like the time I saw Yahoo! ads selling cow hide on a Flickr photograph decrying cruelty to cows.

On the other hand, Google Ads to work tremendously well when they are on generic, well targetted and crafted content. They work on my “Star Wars site”:http://www.galaxyfaraway.com/gfa/ pretty well.