Radiohead Releases “In Rainbows” for Remixing
by Devanshu Mehta
The band Radiohead is at it again. In a novel move earlier this year, they put their album In Rainbows on their site for download on a “pay what you want” basis.
They’re not done shaking up the way music is delivered to the people. From TUAW, we have this:
This week, they’ve done the same thing with the song “Reckoner” [iTunes link]. The six-track, DRM-free album costs $0.99US. Tracks cannot be purchased individually.
If you purchase the stems within the first two weeks of availability, you’ll receive an access code to a full GarageBand version of the song. When you’re done, you can upload your masterpiece here.
This is a fantastic idea to keep the fans involved and to keep the marketing buzz going. They already did something similar in the past with their song Nude, as did the band Nine Inch Nails earlier this year.