Monty Python’s Online Circus
The question for a 70s era comedy group is not so much “how do we squash all these kids pirating our work”. It’s more along the lines of “how do we remain relevant in the modern media culture”.
There are many that choose to go the route of “sue our fans” so that they buy our DVDs, CDs and nifty merchandise. Thankfully, Monty Python are not one of them. They have launched the Monty Python YouTube Channel. With all the clips from their shows and films already freely available on YouTube, they only had two alternatives.
They could either try to sue every video off the Internet, which is a losing battle against your own fans. Or they could choose to become the first result on every search page any time anyone ever searches for their clips– thereby taking control of the path their fans take on the Internet. If the content is going to be out there anyways, why not put it up yourself, at high quality, stay relevant and make a buck by reminding people of who you were (and selling CDs, DVDs and nifty merchandise). Read the rest of this entry »