April at Apple Matters

by Devanshu Mehta

One more month has passed at “Apple Matters”:http://www.applematters.com (that makes three) and that means three more articles “since I last wrote”:http://www.scienceaddiction.com/2006/04/07/last-month-at-apple-matters/. This is what I’ve been up to there:

  • “Virtualization: Running Any OS Within OS X”:http://www.applematters.com/index.php/section/comments/virtualization-running-any-os-within-os-x/ (News: Apr 12, 2006)
    While Boot Camp may have been a step in the right direction, the true holy grail for computer users everywhere is virtualization. With one company, Parallels, releasing a public beta last week and a few others— including a rumor of Apple—in the pipeline, the game is only going to get more interesting.
  • “Mea Culpa: Apple Releases Aperture 1.1”:http://www.applematters.com/index.php/section/comments/mea-culpa-apple-releases-aperture-11/ (News: Apr 19, 2006)
    In a smart move to win back support for Aperture and a chance at wooing hobbyist photographers, Apple has reduced its price and issued what can be interpreted as a mea culpa to their early adopters. Last week Apple released the latest version of Aperture, its professional tool for post-production of photographs. Version 1.0 had been released with a high price point of $499 and an even higher set of expectations, but according to some vocal members of the user community, had failed to live up to them. Now Apple has a chance to regain that respect.
  • “Inside the 17-inch MacBook Pro”:http://www.applematters.com/index.php/section/comments/inside-the-17-macbook-pro/ (News: Apr 26, 2006)
    While the Mac user community is still having difficulty adapting to the new MacBook, the old PowerBook line of notebooks is approaching the end of its illustrious career. This week, Apple introduced the flagship 17″ MacBook Pro that will replace the 17” PowerBook.

I got quoted on the “the article on the new Mac TV ads”:http://www.applematters.com/index.php/section/comments/how-fantastic-are-the-new-mac-ads/ where I said:

I like how the new Mac ads make no exaggerated claims, have no smugness from assumed superiority and actually make concessions to the PC on some fronts. Tha main themes that come across are the old “Mac just works” philosophy and the new one of coexistence with the PC; albeit an awkward, Gates-ian, middle-aged PC. The target demographic
is clear and it is nice to see Apple discard some of its arrogance to
get their message across.

I also got a “little bio & Apple blog at Apple Matters”:http://www.applematters.com/index.php/section/comments/devanshu-mehta/ as well, which was kind of cool.

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